SEO Specialist

About the Company:

Appleshapple is a pioneer in cutting-edge digital solutions and was founded in 2015. We convert current technology into platforms for aspirational enterprises’ marketing. In our capacity as a full-service digital firm, we provide a massive range of services, anything from web development to online marketing campaigns.

About The Job

You will be working very closely with Content Writers, Web Developers and Business Managers to plan and execute new & creative content and search optimization strategies.

We are looking for someone who can help us with the following

  • Grow organic traffic through on-page, off-page, and technical SEO
  • Generate high-value, localized organic inbound traffic through landings on our website.
  • Own strategy and execution for inbound lead generation, measured against quantifiable metrics, such as traffic, bounce rate, and avg. Session length and MQLs.
  • Research and analyze competitor strategies and performance. Identify and plan for gaps we can leverage to our advantage.
  • Manage and take charge of link-building strategies to boost sales and improve search engine rankings.
  • Determine and monitor KPIs to understand SEO strategy performance.
  • Run analysis and continuously identify target keywords for unique value-driven on-page and off-page content creation.
  • Develop and execute optimization strategies that increase the company’s search engine results rankings
  • Research in-depth SEO keywords to use throughout the company’s website and marketing materials
  • Collaborate with the best SEO practices are correctly implemented in all aspects
  • Have a data-driven approach to all the content on the web page. Test images, CTAs, content, and anything on the webpage, audit performance, and recommend changes based on data
  • Regularly audit site content and optimize old essential content to maintain rankings.
  • Using google analytics to conduct performance reports every month.

Experience: 1-2 years

Note: This is an office-based job; no remote positions are offered.

Job Category: SEO
Job Type: Full Time
Job Location: Lahore

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